Gnomon Master Classes 2009 Drawing From Design With Feng Zhu-HELL | 400Mb
Genre: eLearning
Genre: eLearning
We work in a production and profit-oriented industry. The designs we do everyday will eventually make their way down the pipeline and become a product of some kind. Thus, as concept designers, one of the biggest challenges we face is to deliver original ideas which are not only cool, but that will also generate revenue for our clients. Typical clients always want something new yet generic enough to put to market. It’s our job to balance this fine line.
For this master class, I’ll demonstrate a few methods I use when approaching new designs. The goal is to come up with some cool stuff which looks different, yet is familiar enough to sell.
Instructor: Feng Zhu
Founder, FZD School of Design
Feng studied industrial design at the Art Center College of Design. He has since then worked on a diverse array of projects, including video games, TV commericals, film design and amusement park rides. Clients include Lucasfilm, Disney, Blur Studio, Electronic Arts, GT Interactive, Origin Systems, Microsoft, Film Roman, Universal, Warner Brothers and Sierra. For Lucasfilm, Zhu focused on new environments and hard-surface designs including vehicles, droids and props for Star Wars: Episode III.
In the spring of 2009, Feng founded the FZD School of Design in Singapore. The aim is to bring the type of education offered at elite design schools, such as the Art Center College of Design, over to Asia.
Besides running the school, Feng is actively involved with FZD Design and its many clients.
Instructor: Feng Zhu
Founder, FZD School of Design
Feng studied industrial design at the Art Center College of Design. He has since then worked on a diverse array of projects, including video games, TV commericals, film design and amusement park rides. Clients include Lucasfilm, Disney, Blur Studio, Electronic Arts, GT Interactive, Origin Systems, Microsoft, Film Roman, Universal, Warner Brothers and Sierra. For Lucasfilm, Zhu focused on new environments and hard-surface designs including vehicles, droids and props for Star Wars: Episode III.
In the spring of 2009, Feng founded the FZD School of Design in Singapore. The aim is to bring the type of education offered at elite design schools, such as the Art Center College of Design, over to Asia.
Besides running the school, Feng is actively involved with FZD Design and its many clients.
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